
economics
The rapid technological, economic and social changes are forcing companies to act quickly. Good and at the same time quick decisions are therefore fundamental. In this department you will find research-relevant literature for economists, so that you too can make the right decisions. Optimedien Verlag publishes economic specialist literature from all areas of economics - from business administration to economics, taxes to management and human resources and much more. Would you like to publish a book in the field of economics? Then send us your manuscript and benefit from our many years of experience in publishing high-quality literature.
The change is successful when it is fully supported by everyone involved, carried out together, lived in a visionary way, takes responsibility and is seriously striven for. High demands are placed on managers and leaders in particular. The participants must declare the change to be a common goal, which must be achieved with all available possibilities, means and commitments. The motto is: Master change successfully together! This textbook by Prof. Dr. dr h.c. Ulrich Wehrlin provides the reader with insights...
€49,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Future Management
FM 06 | Key Competencies for Successful Management | 3rd Edition
Increasing demands are being placed on employees and management. Knowledge, skills, abilities, skills and qualifications are becoming increasingly important. High demands are placed on managers and leaders. In the context of management development, key competencies are of particular importance. This textbook by Prof. Dr. dr h.c. Ulrich Wehrlin provides the reader with knowledge and skills relevant to leadership for the acquisition and development of key qualifications for the 21st century. It is aimed at students of all disciplines and professionals...
€49,90
Innovations are the engine of the economy. The importance of innovations for the competitiveness of companies is obvious. For the creation of innovations, the management is dependent on the creative commitment of the employees. Innovations cannot be instructed, they rather arise in an innovation-friendly environment. Management is faced with the task of creating innovation-friendly framework conditions in the organization under which employees can realize their ideas and their achievements are recognized. Successful innovation management requires the strategic organizational and cultural...
€44,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Future Management
FM 04 | Motivation in holistic corporate management | 3rd Edition
Managers lead the company and motivate the staff and teams. If you want to motivate other people, you have to understand yourself and others. Motivation is a central component of holistic corporate management. This textbook on motivation in holistic corporate management by Prof. Dr. dr h.c. Ulrich Wehrlin provides the reader with leadership-relevant insights and skills for future-oriented employee motivation in the evolutionary leadership concept. It is aimed at students of all disciplines and professionals who are interested in management....
€44,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Future Management
FM 03 | Integrated Leadership Models | 3rd Edition
Innovations are the engine of the economy. The importance of innovations for the competitiveness of companies is obvious. For the creation of innovations, the management is dependent on the creative commitment of the employees. Innovations cannot be instructed, they rather arise in an innovation-friendly environment. Management is faced with the task of creating innovation-friendly framework conditions in the organization under which employees can realize their ideas and their achievements are recognized. Successful innovation management requires the strategic organizational and cultural...
€44,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Future Management
FM 02 | Employee-oriented management systems | 3rd Edition
"The focus of management is on people" (Peter Drucker). Managers and leaders lead the company or the organization and the staff. However, high demands are placed on managers. If you want to lead other people, you have to understand yourself and other people and communicate and deal with them correctly. There are, e.g. Leading teams, solving conflicts, giving feedback, leading negotiations to a successful conclusion, making the right decisions in personnel selection or promoting the individual development of employees. This...
€44,90
"The focus of management is on people..." (Peter Drucker). Management's task is to enable people to work together under a vision, agreed goals and the necessary motivation. This textbook Management by Prof. dr dr h.c. Ulrich Wehrlin gives the reader an introduction to management theory, leadership, corporate management, as well as innovation, change and knowledge management in the learning organization. It is aimed at students of all disciplines and professionals who are interested in management. The book is part of...
€34,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 09 | Imparting meaning and meaning-oriented leadership at universities and colleges | 1st edition
As numerous scientific studies make clear, people are looking for meaning in their individual areas of life. This applies to the area of private life or in the family, leisure time, hobbies, etc. as well as to the area of professional activity and for training in companies, vocational academies or for studies at universities and colleges. At universities and colleges, those responsible in management as well as in research and teaching should deal more closely with the topic of the...
€79,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 08 | Higher Education Change Management | 3rd Edition
Universities and colleges are constantly changing. The higher education reform in the context of the Bologna process, changes in the environment, demographic developments, future trends, increased competition and other influencing factors require constant adjustment processes in the organization and culture. A far-reaching transformation of the previous university administration is taking place towards an entrepreneurially oriented university management. Today entrepreneurial management concepts are transferred to universities and applied successfully. There are high demands on those involved and change agents. The success...
€79,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 07 | Skills and Qualifications for Higher Education Managers | 3rd Edition
With the reorganization of the previous university administration to an entrepreneurially oriented university management, management concepts are transferred to universities and applied successfully. At the same time, high demands are placed on university managers. Your success is increasingly determined by the right, future-oriented approach to phenomena such as complexity, dynamics and knowledge. In today's communication and knowledge society, companies, universities and colleges are dependent on aligning their entire organization, all employees, visions and strategies - to the future. At the...
€69,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 06 | The university as a culture of innovation 3rd Edition
Innovations in the sense of innovations of entrepreneurial or scientific relevance represent the basis of the economy and science and develop central driving forces. Innovation management represents a core business activity, which is geared towards the properties of innovations and links the associated management aspects. The purpose of operational innovation management is to achieve an increase in the value of the company or the university/college on the basis of innovation processes. The function of innovation management can be realized through...
€69,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 05 | Employee motivation and performance in university management | 3rd Edition
The universities and colleges are faced with new challenges due to the conversion into independent organizational forms. Due to the higher education reform with the corresponding modernization of administration, the universities are not only faced with an international competitive environment and competition for funding, but they also have to carry out an organizational change to an independent organization with far-reaching effects. In addition to numerous management tasks that also have to be completed, the universities and colleges, in addition to...
€49,90