
economics
The rapid technological, economic and social changes are forcing companies to act quickly. Good and at the same time quick decisions are therefore fundamental. In this department you will find research-relevant literature for economists, so that you too can make the right decisions. Optimedien Verlag publishes economic specialist literature from all areas of economics - from business administration to economics, taxes to management and human resources and much more. Would you like to publish a book in the field of economics? Then send us your manuscript and benefit from our many years of experience in publishing high-quality literature.
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 04 | University management and leadership models | 2nd Edition
The transformation of the previous university administration into an entrepreneurially oriented university management requires the use of entrepreneurial management concepts. High demands are placed on those involved. The success of management is increasingly determined by the correct, future-oriented approach to phenomena such as complexity, dynamics and knowledge. In today's communication and knowledge society, companies and universities are dependent on aligning their entire organization, all employees, visions and strategies - to the future. This requires in-depth knowledge of the use of...
€49,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 03 | Leadership styles and systems in university management | 2nd Edition
The management situation in universities and colleges has changed significantly in recent years. Competition for students and funding in connection with high quality and qualification requirements are closely related to the reorganization of university administration to an entrepreneurially oriented university management. Entrepreneurial leadership, organizational and management concepts are increasingly being used in universities. The adaptation of management systems and management styles to the circumstances of the respective university or college places high demands on those involved. Ensuring the optimal fulfillment...
€49,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 02 | Universities and colleges in transition | 2nd Edition
Universities and colleges are subject to constant change. The education system has been undergoing changes for several years, which can be described or summarized under the following keywords: Bologna process, university reform, introduction of bachelor's and master's courses, ECTS points (European Credit Transfer System), junior professorships, conversion into independent organizations own leadership, management, personnel management, appraisal interviews, participation, project management, quality management, quality of academic teaching with controlling, evaluation, collection of tuition fees, cooperation and mergers of educational institutions as...
€49,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | Hochschul- und Wissenschaftsmanagement
HM 01 | Higher Education Management – Introduction | 2nd Edition
Universities and colleges are increasingly exposed to competition. A far-reaching transformation of the previous university administration is taking place towards an entrepreneurially oriented university management. Today entrepreneurial management concepts are transferred to universities and applied successfully. In practice, the management concepts cannot always be transferred without problems, but management concepts that have proven themselves can be adapted to the circumstances of the respective university or college. This results in major challenges for those involved. The success of management is increasingly...
€69,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | ABWL & Innovation
ABWL 06 | Corporate Performance Management | 2nd Edition
The economic and social events in companies, organizations, administrations, universities and colleges are essentially determined by the thoughts and actions of numerous people working together. The person or employee represents "the most important capital" of the company. The company management and in particular the strategy-oriented management and team-oriented cooperation of employees at all hierarchical levels increasingly determines the success of companies and institutions. For example, the innovations required to strengthen competitiveness are brought about by the successful cooperation of people....
€89,90
The economic and social events in companies, organizations, administrations, universities and colleges are essentially determined by the thoughts and actions of numerous people working together. The person or employee represents "the most important capital" of the company. The company management and in particular the strategy-oriented management and team-oriented cooperation of employees at all hierarchical levels increasingly determines the success of companies and institutions. For example, the innovations required to strengthen competitiveness are brought about by the successful cooperation of people....
€89,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | ABWL & Innovation
ABWL 04 | Human Resource Management | 2nd Edition
The economic and social events in companies, organizations, administrations, universities and colleges are essentially determined by the thoughts and actions of numerous people working together. The human being or employee represents "the most important capital" of the company. The management of human resources and in particular the strategy-oriented leadership and team-oriented cooperation of employees at all hierarchical levels increasingly determines the success of companies and institutions. For example, the innovations required to strengthen competitiveness are brought about by the successful...
€89,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | ABWL & Innovation
ABWL 03 | Organization and organizational development | 2nd Edition
The company's success is increasingly determined by the correct, future-oriented and strategic approach to phenomena such as complexity, dynamics and knowledge. The management and in particular the strategic management are constantly faced with forward-looking decisions. A corporate strategy includes the long-term orientation of an organization and makes a significant contribution to ensuring the economic success of a company. Knowledge of the relevant basics and concepts is required to design the structural and process organization and to develop the organization. Organizational...
€74,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | ABWL & Innovation
ABWL 02 | Business locations and company legal forms | 2nd Edition
Profound knowledge of business administration is becoming increasingly important in connection with international competitiveness and the associated competition between products, legal forms and locations. This textbook Business Locations and Corporate Legal Forms by Prof. Dr. dr h.c. Ulrich Wehrlin provides the reader with business management decision-relevant specialist knowledge and knowledge of international competition and the choice of legal form. It offers a comparison of the business locations and legal forms Germany / EU. The book is aimed at students of...
€49,90
Prof. Dr. Dr. h.c. Ulrich Wehrlin | ABWL & Innovation
ABWL 01 | Basics of Business Administration 2nd Edition
Basic knowledge of business administration is not only becoming more important for business people and entrepreneurs, but also for many professional groups who want to work successfully and permanently in organizations or independently, economically or professionally. This textbook Fundamentals of Business Administration provides the reader with business-relevant specialist knowledge and knowledge of general business administration, the framework conditions of business, business management and corporate legal forms. The book is aimed at students of all disciplines and professionals interested in commercial,...
€44,90
Even if people are the focus of management leadership and leadership and employees are considered the most important "capital" of a company, the fulfillment of performance, the implementation of goals in the form of successfully completed tasks and projects is important for the company very high and existential relevance. Managers and employees make a significant contribution to the implementation of these goals and thus to the success of the company with their personal commitment, their performance and creativity. In addition...
€79,90
People are the focus of management leadership. The employee is the most important "capital" of a company. In private life as well as at work, people set higher standards for their own health, well-being, quality of life and purpose. They want to feel comfortable and valued at work. Achievements should be recognised. Employee orientation is not only to be regarded as an important management and leadership task, but also represents a central starting factor for the development of the entire...
€79,90