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This work demonstrates the importance of pre-modern or irrational values ​​(curses, superstition, myths, witches and natural healers versus doctors, fetishism) in a comparative perspective in the threatening experience of the globalizing process of modernization in Theodor Fontane and black African poets of the modern age. They bring solutions where the achievements of modern civilization alone cannot work. Both literatures therefore claim the primacy of these irrational values ​​in a civilization-historical world in which metaphysical problems challenge the rational mind. In...

Similar to how the number pi or Euler's constant e determine mathematics, fundamental natural constants mark the scales of the natural sciences. In contrast to mathematics, the origin of the fundamental natural constants is still a matter of controversy. This book presents a new perspective by means of a few axioms and, by comparing it with experimental data, establishes the resulting truth content. Through the axiomatic approach, the mysterious Sommerfeld fine structure constant and the Dirac cosmic number are defined...

Similar to how the number pi or Euler's constant e determine mathematics, fundamental natural constants mark the scales of the natural sciences. In contrast to mathematics, the origin of the fundamental natural constants is still a matter of controversy. This book presents a new perspective by means of a few axioms and, by comparing it with experimental data, establishes the resulting truth content. Through the axiomatic approach, the mysterious Sommerfeld fine structure constant and the Dirac cosmic number are defined...

Accurately assessing customer requests and their expectations - this is of particular importance in a time of strong competitive markets. This is exactly where a careful analysis of the individual values ​​of customers can be helpful. Because: Values ​​have a lasting influence on our everyday thoughts and actions – including consumer behavior. This book explains the extent to which different values ​​and customer-specific characteristics can influence consumer behavior. The basis for this is the international research on human values ​​by...