Strack, Dr. Micah | Series Psychology
Accurately assessing customer requests and their expectations - this is of particular importance in a time of strong competitive markets. This is exactly where a careful analysis of the individual values of customers can be helpful. Because: Values have a lasting influence on our everyday thoughts and actions – including consumer behavior. This book explains the extent to which different values and customer-specific characteristics can influence consumer behavior. The basis for this is the international research on human values by...
€29,90