Subjective foundation-related beliefs of students

What personal opinions and views do students associate with the professional option of founding their own company? The present work is devoted to this question. Based on the theory of planned behavior (TPB), this question is empirically examined. A qualitative elicitation study serves to elicit the subjective behavioral, normative and control beliefs. Two further quantitative studies result in results on the actual levels of belief, differential beliefs of students with different levels of founding intentions and belief factors obtained through factor analysis. In addition, considerations on the specifics of target groups and behavior are pursued in the empirical analyzes and the practice of frequency-based selection of so-called salient beliefs is critically reflected. The results of the work culminate in a series of recommendations for university start-up support and in reflection on the TPB itself. The book is therefore aimed at people with a practical interest in promoting entrepreneurial thinking and acting as well as people with research interests in the field of TPB.

Details

• Title: Subjective founding-related beliefs of students
• Subtitle: An investigation based on the theory of planned behavior
• Author: Dr. Astrid Lange
• Edition: 1st edition
• Published: 1st edition 05.12.2012
• Subject: Psychology
• Product Type: Book (Hardcover)
• Product type: Dissertation
• Language: German
• Binding: Softcover (paperback)
• Dimensions: 21.0 x 14.8 cm (DIN A5)
• Scope: 468 pages
• Condition: New (shrink-wrapped in foil)
• Keywords: attitudes, attitudes towards behavior, elicitation study, entrepreneurship research, founding-related beliefs, founding research, founding intentions, intentions, locus of control, person-focused entrepreneurship research, principle of compatibility, salience, students, subjective norms, subjectivity, theory of the planned Behaviour, Behaviour, Perceived Behavior Control, Beliefs

Author

Astrid Lange, born in 1980, studied psychology at the University of Potsdam. Since 2007 she has been working as an academic assistant at the BTU Cottbus, Chair of Organisation, Human Resource Management and Corporate Management. Here she researches and teaches at the interface between psychology and economics. Her research interest lies in the areas of career decisions and the promotion of potential.

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