ABWL 05 | Corporate Management | 3rd Edition

The economic and social events in companies, organizations, administrations, universities and colleges are essentially determined by the thoughts and actions of numerous people working together. The person or employee represents "the most important capital" of the company. The company management and in particular the strategy-oriented management and team-oriented cooperation of employees at all hierarchical levels increasingly determines the success of companies and institutions. For example, the innovations required to strengthen competitiveness are brought about by the successful cooperation of people. At the same time, the success of management is increasingly determined by the right, future-oriented and strategic approach to phenomena such as complexity, dynamics and knowledge. In this process, the performance of the company management and that of each individual employee is of central importance. The implementation of successful corporate management requires appropriate knowledge of the basics, methods and concepts of modern corporate management. This applies in particular in the context of organization, personnel, development, strategy, management/controlling, innovation and change. The economic, legal and social environment is being restructured into a globally networked service, communication and knowledge society. Companies rely on them, or the entire organization, with all employees, to align their visions and strategies to the future. The better the company succeeds in this adjustment, the more secure is the future success of the company. This textbook by Prof. Dr. dr h.c. Ulrich Wehrlin provides the reader with the basics of methods, concepts and skills for modern corporate management in the learning organization. It is aimed at students of all disciplines, professionals interested in management, the self-employed and company founders. The book appears in the series "General Business Administration and Innovation".

Details

• Title: Management
• Subtitle: Basics Methods Concepts: organization, personnel, development, strategy, management/controlling, improvement, innovation and change
• Author: Prof. Dr. dr h.c. Ulrich Wehrlin
• Series: ABWL & Innovation
• Edition: 2nd edition
• Band: 5
• Publisher: Prof. Dr. dr h.c. Ulrich Wehrlin
• Released: 2nd edition 08/01/2014
• Subject: Economics
• Product Type: Book (Hardcover)
• Product type: textbook
• Language: German
• Binding: Softcover (paperback)
• Dimensions: 21.0 x 14.8 cm (DIN A5)
• Scope: 508 pages
• Condition: New (shrink-wrapped in foil)
• Keywords: business administration, business administration, start-up, innovation teams, personnel development, personnel management, human resources, human resource management, startup, corporate management, corporate management

Author

The economist Ulrich Wehrlin, economist, professor of management at a state university, Doctor of Philosophy at a state university, has been successful as a management consultant, economic researcher, lecturer, lecturer, learning system developer and textbook author internationally and on behalf of various universities since the early 1980s , distance learning universities, economic research institutes and numerous well-known large companies. As a qualified economist (Univ.) with a focus on business administration, organisation, human resources, management theory, service management, leadership development, psychology, health economics, social management and organizational development, he has been working for several decades as part of his teaching activities, lecturer in adult education, leadership development, coaching, in numerous seminars, Lectures and correspondence courses actively and successfully for a meaningful, cooperative and above all fair way of dealing with employees as well as equal opportunities for women and men in companies and organizations, which also significantly influences the practical content of his textbooks From this humanitarian perspective, which already from the management classic "Simultaneous Management" - textbook from 1994, essential consequences for the organization and company management can be derived, which are reflected in the approach of employee-oriented, allow situational leadership to be bundled.

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