ABWL 01 | Basics of Business Administration 3rd Edition

Basic knowledge of business administration is not only becoming more important for business people and entrepreneurs, but also for many professional groups who want to work successfully and permanently in organizations or independently, economically or professionally. This textbook Fundamentals of Business Administration provides the reader with business-relevant specialist knowledge and knowledge of general business administration, the framework conditions of business, business management and corporate legal forms. The book is aimed at students of all disciplines and professionals interested in commercial, managerial or entrepreneurial activity. It appears in the book series "General Business Administration and Innovation".

Details

• Title: Basics of Business Administration
• Subtitle: General business administration, general economic conditions, business management and legal forms
• Author: Prof. Dr. dr h.c. Ulrich Wehrlin
• Series: ABWL & Innovation
• Edition: 3rd edition
• Band: 1
• Publisher: Prof. Dr. dr h.c. Ulrich Wehrlin
• Released: 3rd edition 12/31/2019
• Subject: Economics
• Product Type: Book (Hardcover)
• Product type: textbook
• Language: German
• Binding: Softcover (paperback)
• Dimensions: 21.0 x 14.8 cm (DIN A5)
• Scope: 140 pages
• Condition: New (shrink-wrapped in foil)
• Keywords: General business administration, management, business administration, accounting, bookkeeping, business administration, corporate communication, corporate identity, finance, human resource management, internationalization, leadership, market research, mergers & acquisitions, human resources, quality management, framework conditions of business, accounting, Start Up, Management

Author

The economist Ulrich Wehrlin, economist, professor of management at a state university, Doctor of Philosophy at a state university, has been successful as a management consultant, economic researcher, lecturer, lecturer, learning system developer and textbook author internationally and on behalf of various universities since the early 1980s , distance learning universities, economic research institutes and numerous well-known large companies. As a trained graduate economist (Univ.) with a focus on business administration, organisation, human resources, management theory, service management, executive development, psychology, health economics, social management and organizational development, he has been working for several decades as part of his teaching activities, lecturer in adult education, Management development, coaching, in numerous seminars, lectures and correspondence courses actively and successfully for a meaningful, cooperative and above all fair way of dealing with employees as well as equal opportunities for women and men in companies and organizations, which also significantly influences the practical content of his textbooks. From this humanitarian perspective, which already emerges from the management classic "Simultan Management" - textbook from 1994, essential consequences for the organization and company management can be derived, which can be bundled in the approach of employee-oriented, situational management.

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